EU Launches Antitrust Probe Into Mars’ $36B Kellanova Acquisition
The European Commission has initiated an in-depth investigation into Mars' proposed $36 billion takeover of Kellanova (K), citing potential anti-competitive effects. Shares in the Pringles and Eggo Maker dipped following the announcement.
Regulators warn the deal could grant Mars excessive bargaining power with European retailers, potentially leading to higher consumer prices for popular snack brands. Preliminary findings suggest Kellanova's portfolio WOULD significantly strengthen Mars' market position.
Retailers across Europe have echoed these concerns, anticipating pressure to accept unfavorable terms to maintain shelf space for must-stock items. The probe casts uncertainty over what would create the world's largest snack food conglomerate.
